Greystone today announced the expansion of its multifamily advisory platform in California’s Bay Area. Todd Vitzthum, formerly an Executive Director with Cushman & Wakefield, and Simon Hermann, previously a Director, recently joined Greystone as Senior Managing Director and Managing Director, respectively. Collectively, the two key hires, along with their team, bring to Greystone several hundred million dollars in transactional experience, along with a market-leading presence in the multifamily development sales advisory space.
“The Bay Area multifamily market is quite unique, with demand far outpacing supply,” said Vitzthum. “The expansion of our team years ago from a traditional apartment sales model to a fully integrated pre- and post-development multifamily advisory platform was an effort to bring a higher level of service to our clients. Greystone’s lending and equity capabilities will now allow us to provide our clients with options to which no other sales advisory platform can compete. It really is the most comprehensive advisory platform in our industry. This will truly change the game,” he added.
Hermann commented, “We have been fortunate and have built a successful team, which provided us several options when deciding to take the next step for our sales advisory business. The basis of our decision was easy: How can we create the absolute best team and best platform to provide the highest level of service to our clients?”
He continued, “Imagine meeting with an advisor that can provide you with direct Agency financing options, along with equity and disposition services. We no longer just ask the question, ‘Do you want to sell?’ We now ask the question; ‘How can we help?’ This concept is the future of our industry.”
Greystone is rapidly expanding its national lending, investment and advisory platform, from its roots as one of the country’s most prominent direct Agency lenders into a true universal real estate advisory platform that includes sales, equity and development.
Vitzthum and Herrmann report to Jim McDevitt, President, Greystone Real Estate Advisors. McDevitt added, “We are thrilled to have such an experienced team in the Bay Area to complement our growing operations nationally which address the affordable and conventional multifamily sectors.”