Insights

Navigating the Crosswinds: Rent Growth, Supply Pressure, and Affordability Challenges 

August 11, 2025
Navigating the Crosswinds: Rent Growth, Supply Pressure, and Affordability Challenges

The June 2025 Yardi Matrix National Multifamily Report offers multifamily investors a nuanced view of a sector at an inflection point. While national rent growth has decelerated to 1.2% year-to-date, which is well below historical norms, the report reflects a market in relative balance. Elevated deliveries are being met with solid absorption: over 250,000 units have been leased through May, with markets like Austin, Charlotte, and Indianapolis leading in demand. Still, the surge in supply, combined with broader economic uncertainty and muted wage growth, is contributing to more subdued rent trends than in recent years. 

Geographically, the Midwest has emerged as a rent growth leader, with cities such as Chicago, Columbus, and Kansas City posting year-over-year increases above 3%. In contrast, rent declines are occurring in high-supply metros like Austin (-4.7%), Denver (-3.9%), and Phoenix (-2.6%), underscoring the sensitivity of pricing to local inventory pressures. National occupancy has held steady around 94.6%, suggesting that underlying demand remains resilient despite localized softness. 

Gateway and tech hub cities have shown signs of short-term rent momentum, with monthly increases in June led by Chicago, Boston, and San Francisco. Still, the macro affordability landscape remains strained. A record 22.6 million U.S. renter households now spend over 30% of their income on housing, and the market continues to be top-heavy: most newly delivered units are luxury-oriented, leaving a growing gap in the lower- and middle-income segments. 

The single-family build-to-rent (SFR) sector continues its expansion, with advertised rents surpassing $2,200 for the first time. Growth is now driven more by purpose-built developments than scattered-site acquisitions, reflecting institutional evolution in strategy. Chicago and Kansas City led year-over-year SFR rent increases, while national occupancy in this segment has remained stable near 94.9%. 

Looking ahead, rent growth forecasts for 2025 remain mixed. Markets with lower new supply and diversified economies—like New York City, Kansas City, and Detroit—are expected to see continued rent gains. Meanwhile, Sun Belt metros grappling with higher inventory pipelines may face ongoing pricing headwinds. For investors, the path forward requires sharpened market selection, sensitivity to local supply pipelines, and strategic attention to affordability dynamics that increasingly influence both policy and demand fundamentals. 

The information provided in this article, including, without limitation, any opinions, predictions, forecasts, commentaries or suggestions, is for informational purposes only and should not be construed to be professional or personal investment, financial, legal, tax or other advice.