Architect Barry Rice Leads Transformative Vision For Future Upper West Side Residences
Greystone Development secured $41,950,000 in total financing for the transformation of a landmarked Beaux-Arts building at 164 West 74th Street. An institutional lender with a long-standing relationship provided $32.5 million in construction financing, and Black Bear Asset Management provided $9.45 million in preferred equity for the project. Greystone is developing the project in a joint venture with Prime Rok Real Estate.
“We see this financing as a vote of confidence in Greystone’s ability to create and complete a property that will not only sell, but will also add charm to the surrounding neighborhood,” said Jeff Simpson, CEO of Greystone Development. “We have a reputation for preserving and amplifying landmarked NYC buildings, and with our own institutional backing, our institutional partners have made a secure investment in the NYC condominium market. We value our long-standing relationship with them.”
"We are confident in Greystone's ability to execute its strategy for the asset and look forward to delivery of this product to the market at an attractive price point," said Arthur Bellini, Managing Partner of Black Bear Asset Management.
The residential condominium conversion, which has been approved by NYC’s Landmarks Preservation Commission, includes a build-out of approximately 30,000 square feet across an eight-story building. Architect Barry Rice has reimagined the original, historic structure with a south-facing, rear façade, inspired by the Grand Courtyards of Europe, as well as many notable Upper West Side Residential Properties. Juliet balconies and terraces will be added to a chevron-shaped rear exterior, evoking a spirit of neoclassical form and function. A Versailles-inspired lobby and interior designs from Maureen McDermott of Winter McDermott Design will complete the transformation of the building to its original use as a luxury residence, all with a contemporary brush for modern appeal.
Stribling Marketing Associates’ Alexa Lambert will head the sales effort, in collaboration with Greystone Development Marketing for the marketing of the project.